The Serif

A TV that looks great, even when it's off

Designed for every place, at every moment, from every angle. But the Serif's good looks are just the start. The world class technology inside delivers on the Samsung promise of offering an unmatched viewing experience.

Updated Sept 22
The Serif

Designed for your home

Unlike conventional TV's the Serif doesn't belong next to the wall. With its detachable floor stand, you can place it anywhere in your home. Consider it the finishing touch to any room.

Updated Sept 22
The Serif

Just tap to pair

Enjoy your music in a whole new way with the tap-to-pair functionality. Just tap your TV with your compatible phone & press play. It's never been so easy to set the mood.

The special framing makes it blend into the surroundings in a different way than a typical slim and right-angled TV
LB Tech Reviews
Seamless Performance

Advanced Control

Samsung has identified the industry-best control partners to ensure seamless integration with their products. At The Crown Group, we offer home automation systems to provide you a completely custom home installation.

Book your consultation with The Crown Group today

To receive a quote, book your consultation online or call 310-402-1500 for a one-on-one with our custom install specialists.

1. The Terrace is designed for placement and use in outdoor shaded environments. The TV can be partially exposed to ambient or non-direct sunlight, but direct sunlight should be avoided. Panel protected up to 6 hours in sunlight at 700 watts and 104° F; brightness may decrease to protect panel with other high temperature and sunlight conditions. (The Terrace Full Sun & Partial Sun)

2. Nit level capability may decrease in some high temperature and sunlight conditions. (The Terrace Full Sun & Partial Sun)

3. Bezels sold separately (The Frame)

4. Customizable bezels sold separately. Available colors and style may vary by size. Customizable bezel compatibility is based on bezel type. Modern type is compatible with the 43”-75” range of The Frame TVs, while Beveled type is compatible with 65” and 55” models. (The Frame)

5. Upscaled to 8K resolution. Resulting picture may vary based on source content. (Samsung Neo QLED 8K)

6. FILMMAKER MODE™ is a trademark of UHD Alliance, Inc. (The Premiere)

7. Q-Symphony is compatible with select Samsung TV's. Please refer to samsung.com for more information. Soundbar must be connected to TV via HDMI to enable Q-Symphony function. (HW-Q990B Soundbar)

8. QN100B and QN95B have a Neural Quantum Processor. (Neo QLED 4K)